Samsung telah memalukan diri sendiri apabila kantoi menggunakan gambar jurugambar lain. Gambar asal ini diambil oleh jurugambar, Danny Santos. Samsung telah memuatnaikkan gambar itu ke page facebook mereka dan mengatakan bahawa gambar itu diambil oleh jurugambar mereka. Santos yg terjumpa gambarnya di salah guna oleh Samsung telah memberi ulasan pada gambar tersebut tentang salah guna gambar itu. Tidak berapa lama kemudia, pihak Samsung telah menelefon Santos untuk meminta maaf dan membuang gambar tersebut. Selepas beberapa jam, Samsung mengeluarkan kenyataan tersebut.
"We sincerely apologise to photographer Danny Santos. The photograph in question was mistakenly uploaded while an agency was helping us prepare for this online campaign. We have reached out to Mr. Santos to explain what had happened and are now working on rectifying the situation. We always respect all copyright laws and expect our agencies to do the same. We are taking this incident very seriously, and will work on making our processes more robust to prevent similar incidents from happening again."
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